Website and Blog Promotion Tools
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Website Promotion
After a significant amount of time learning website promotion I've come to the conclusion that It's all Bollocks.
Let me qaulify that a little though, If you have a succesfull and popular website tweaking according to SEO might be of use, let's say I was British Airways, people searching for British Airways will find me with the most basic of searches. SEO can increase this for BA on non BA specific search terms. But if like me, you are not BA then SEO is not the high priority it is made out to be, if you own a website that is not popular then no amount of SEO will get you traffic, OK that's not strictly true it will make a small difference, you might go from 10 visitors per day to 20. For anyone who is not a Mega Corporation or a very popular site the only way to get visitors is to have a site that people want to visit. Sure, register yourself on the search engines and do the basics of getting your meta tags right but don't spend much time on it. The Bottom line is, you must give your visitors a reason to visit your website, and to pass the link to others, that is the most important thing to work on not SEO. Let's go to the extreme, suppose I had a fabulous website, that people raved over and sent the links to their friends, collegues and relatives to check out my great website, I wouldn't need SEO. So in that sense I am saying, SEO is useless ( not strictly true of course, ) you either have a popular website or not, SEO is for tweaking, it alone will not get you traffic and is secondary to your content. Common sense really, so don't spend time on SEO when you could be writing an article or adding links or videos / offering freebies to your visitors. Visitors love freebies. The other thing to bear in mind is that people are lazy and wont put their hands in their pockets, and you know what, I agree with them. I don't like paying for stuff either, and I don't like logging into websites, filling in forms. Don't make people fill in forms or log on, or at least make them quick and easy and give them Freebies. Let me put it another way, if I were Giving away Ferrari's, I wouldn't need SEO, it is content that will bring visitors, SEO is secondary to Content. |
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